For the development of the new Bouton Noir store, the Guillaume Da Silva Architectures Intérieurs agency designed a unique, modern space in the heart of the Parc du Lazaro in Marquette-lez-Lille. Inspired by the chic, industrial black-and-white concept, this new 350 sq. m. space expands the initial experience of 2014 by integrating a sewing workshop and the making of made-to-measure jeans.
An immersive showroom and high-tech sewing workshop
In this vast space, the showroom displays a varied selection of models and includes three sales lounges, as well as several cabins equipped with a bodyscan for a perfect fit. The workshop, equipped with the latest generation of sewing machines, is inspired by the codes of the tailors of yesteryear, with its cutting table, heaters and large carpets that encourage proximity between customer and sales assistant, for a genuine creative exchange.
An innovative personalization experience
Bouton Noir is more than just a purchase: it offers a creative experience using technological tools such as 3D scanning, tablets and touch screens, enabling customers to design their own made-to-measure garment. This unique concept offers customization of high-quality garments at attractive prices, reinventing ready-to-wear shopping.
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